Published Date:
07 April 2008
By Mark Stevenson
THE Absolut vodka company has apologised for an advertising campaign depicting the south-western United States as part of Mexico, amid angry calls for a consumer boycott.
The campaign, which promotes ideal scenarios under the slogan "In an Absolut World…", depicted a map from the 1830s, when Mexico included California, Texas and other south-western states.
Mexico still resents losing that territory in the 1848 Mexican-American War and the fight for Texan independence.
But the adverts, which ran only in Mexico and have since ended, were less than ideal for Americans embroiled in an emotional debate over illegal immigration from their southern neighbour.
Absolut said the advert was designed for a Mexican audience. "In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," it said.
Some fringe US groups claim the land in question is rightfully Mexican, while extreme anti- immigration groups argue that parts of the US already are being taken over by Mexico.
-
Last Updated:
06 April 2008 8:42 PM
-
Source:
The Scotsman
-
Location:
Edinburgh