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Coffee advert censured for claims over its benefits

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Published Date: 04 March 2009
THE British Coffee Association (BCA) was reprimanded today for an advert which claimed coffee could alleviate cold symptoms and increase stamina before a gym workout.
The advert was also criticised for comparing the benefits of "moderate coffee consumption", which it described as four to five cups a day, to those of eating five portions of fruit and veg.

And the BCA was further censured for recommending coffee with an ibuprofen pill to "increase the painkilling effect".





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  • Last Updated: 04 March 2009 10:05 AM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
 
1

Alternative (High-Octane) Fuel Head,

Edinburgh 04/03/2009 12:43:39
This is minor compared to the outrageous lies told about "passive smoking" on adverts that I have seen.

 

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