PRINCES Street is attracting fewer visitors than main shopping streets in other UK cities, new official data has revealed.
Footfall counter cameras show that the Capital's busiest point – outside Marks & Spencer on Princes Street – has never risen above the UK average for 2008.
An average of 268,996 shoppers per week were counted there during the first quarter of the
year – while the UK average has only once fallen below 300,000.
Edinburgh's busiest week so far – the week beginning February 11, during the run up to Valentine's Day – saw 351,636 shoppers visit Princes Street. The council admits that the city centre is underperforming, but is confident that current schemes would boost the figures.
Councillor Tom Buchanan, the city's economic development convener, said: "These figures come as no surprise as we are aware our city centre is underperforming.
"However, the council has been widely praised for taking proactive steps to deal with these problems, such as developing the 'string of pearls' concept for investment and development within the city centre.
"The council takes seriously the issues of city centre regeneration. It is absolutely vital that we work with private sector partners to ensure Princes Street returns to its rightful position as a premier retail and leisure location."
The footfall counters were installed at the end of last year by pedestrian monitoring firm Springboard as part of a three-year £100,000 scheme by Edinburgh City Centre Management.
But because of the short time the cameras have been in operation, it is not known whether performance is up or down on last year.
The other Princes Street counter, outside Frasers, showed the east end attracted significantly fewer shoppers, with an average of just 155,957 people per week.
Graham Bell, a spokesman for Edinburgh Chamber of Commerce, said: "I wouldn't read too much into these figures. If we had a history of figures it would be easier to interpret these.
"Edinburgh as a city with a population of 440,000 is markedly smaller than other cities."
Fiona Moriarty, director of the Scottish Retail Consortium, said the completed tram project will allow Edinburgh to challenge any city in the UK. She said: "Once the trams are in place, we will have a world-class transport infrastructure."
The full article contains 382 words and appears in Edinburgh Evening News newspaper.