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Sunday, 20th July 2008

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Skulduggery afoot at Ikea



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IS IKEA, the iconic Scandinavian design emporium, nasty to the Danes? Those who buy their furniture and household products there will know that traditionally it gives each design range the name of a Scandinavian town, animal or geographical feature.
This seems innocuous enough, except that two academics in Copenhagen have been researching what names are attached to what products and are accusing Ikea of using Swedish, Norwegian and Finnish place names for upmarket furniture while restrictin

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The full article contains 202 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 07 March 2008 12:07 AM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: IKEA , Leader comment
 
 

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