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Sunday, 7th September 2008

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Brand awareness begins to make inroads in a very traditional sector



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Change in markets is leading firms into new territory and altering the way they communicate, says Jennifer Veitch
IT IS bright pink, it is bold, and it is unashamedly trying to generate new business from female clients. Pagan Osborne's recent Beauty Secrets marketing campaign – which offers to "smooth out frown lines" and "reduce dark circles" by easing the stre...



The full article contains 1070 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 20 July 2008 7:26 PM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: Legal Issues
 
 

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