Marketing strategy laid bare

WE DO not know the precise dress code of the earliest inhabitants of the island of Barra. As they arrived circa 4000BC, when temperatures were still quite chilly, they probably wore a lot of clothes. Even with the help of global warming, no-one would think of Barra as a place to sunbathe, though the beaches are spectacular.

So it comes as something of a surprise to discover that VisitScotland, the nation's official tourism promotion agency, has been making a promotional video about Barra featuring … naked surfers. Some well-paid adman had the notion to let this vision o...