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Ikea's 'off the shelf' ice rink gets the cold shoulder from critics

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Published Date:
24 October 2006
FURNITURE giant Ikea has announced plans to compete with Edinburgh's Winter Festivals - by creating an artificial ice rink in the car park of its Straiton store.
Store bosses are bringing in the 150 square feet rink next month as part of the outlet's own winter festival celebrations. Visitors will also be able to browse continental markets as well as taking in an ice show.

Senior councillors today welcome
d the plans, saying they were a pleasing addition to events on offer in the city.

But others were not so enthusiastic, with one key player in the winter festival slamming the store's festive fun scheme as "desperate".

Ikea has arranged for overflow car parking at neighbouring stores while the ice rink is in place. The synthetic rink is made of a non-slip surface laid in panels.

It is said to be more environmentally friendly than its "real" counterparts because it has low water consumption and requires no chillers or generators.

The city's culture and tourism leader Donald Anderson said the plans could only add variety to the seasonal events programme in the area.

He said: "I can't see this detracting in any way from the activities in Edinburgh city centre.

"What we have is an unbeatable combination of location and top-class events, so the Ikea festival can only enhance activities in the area over the festive period."

But Pete Irvine, director of Unique Events, the producers of Edinburgh's winter festivals, was not so sure.

He said: "Edinburgh had the first major outdoor ice rink in the UK in 1998, and since then everyone has simply tried to copy us. This sounds to me like the kind of ice rink you'd buy off the shelf - it's desperate."

And arts impresario Karen Koren, artistic director at the Capital's Gilded Balloon, added: "Ikea is obviously just trying to jump on our bandwagon. I'd imagine it may cause them problems if they have to put it in their car park. It must only have room for about 20 skaters, whereas Winter Wonderland has a capacity of 350."

The Ikea Winter Festival, which runs from November 23 until December 17, includes children's activities, workshops, Swedish food tasting, an ice show and a pantomime.

It will also see the reappearance of the Christmas Wishing Tree - part of the long-standing relationship between Ikea, Unicef and Save the Children that allows people to make their wish for a better world.

The charges for the ice rink will be £3.50 for all (adults and children) and a 75p skate hire. The cost of a skating session in Princes Street Gardens is usually £7 for adults, £6 for children and £22 for a family ticket for those renting skates. If people bring their own skates a pound is knocked off both adult and child prices.



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  • Last Updated: 24 October 2006 12:26 PM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: IKEA
 
1

...G,

24/10/2006 11:36:35

"The synthetic rink is made of a non-slip surface laid in panels. "

How can you have a non-slip ice rink?

2

Paul Voltaire,

24/10/2006 11:43:50

Just a gimmick. Surprised it makes it as a news story.

3

Bored,

24/10/2006 12:03:11

1. Robin
It's a health and safety thing. You can't have customers falling over and hurting themselves while skating. They might sue the store.

4

Micjonger,

A Scot in Cambridgeshire 24/10/2006 12:48:47

150 Square Feet?
It's less than the size of my living room.

5

Lefty,

24/10/2006 13:00:26

Slightly off the point, but why should anyone measure in terms of square feet? Drives me nuts! Nobody under the age of, say, 40 was taught this arcane system and the Evening News should know better.

6

Simon M,

24/10/2006 14:07:03

#5 - David, you are right - it'll be smaller than most living rooms. Even my kitchen is bigger.

I'm sure 150 square feet is a misprint - that would make it something like 10 feet by 15 feet (or 12 by 12 if it is square).

7

Drat,

24/10/2006 14:12:43

Of course you'd buy it off the shelf Pete, it's Ikea isn't it.

8

Stevie Mac,

24/10/2006 14:48:35

No 7 "Maybe they have Square feet in Sweden."

They can't have, how would they get ice skating boots on?

9

Jockyw,

Edinburgh 24/10/2006 15:31:45

I'm looking forward to Ikea ice ring.
How can you call Karen Koren an arts impresario? I have worked with her and I can tell you she is always the last to settle her bills. I have had to send out legal letters demanding payment, business women, ha. Comments like 20 skaters is pathetic Karen.
What bandwagon, ice ring shave been around since the days of frozen lochs. I sincerely hope Ikea do well and steal some city centre business. The Winter Wonderland is a shambles behind and in front of the scenes. It looks tacky, capacity of 350, think again, it might have on paper but as soon as you get more than 80 learners it's better to watch the fun from the sides
Madison Square gardens if you want we want - class.

10

Jim,

here 24/10/2006 16:04:33

Pete, Edinburgh wasn't the first to have a city centre ice rink. It was Dundee.

11

What do you mean my chosen name is not available?,

24/10/2006 16:40:39

Hmm. A 150 sq ft non-slip surface. Doesn't sound like a hell of a day out to me. Cheaper hot dogs than in the town though...

12

Catherine,

Edinburgh 24/10/2006 18:15:00

Oooooh, you'll be able to skate around your 'shopping' :)

13

micky,

iceland (the shop,not the country) 24/10/2006 21:55:35

Imagine them (Mr.Irvine & Ms.Koren) trying to be defensive about that overpriced,squalid piece of "entertainment" in Princes Street Gardens !!! Pity the poor parents(including me) who are under pressure every year to take their children there. Spoiled a good putting green ! Oh & square feet are what you will have after wearing those horrid uncomfortable hire skates they use !!!!

14

Jayess,

Edinburgh 25/10/2006 01:18:07

Come in, michael#14, Your number is up!
You win the Press Prize for perception, being the only commentator to hit on the button.

Irvine and Koren are supposed to be practically working for nothing, just to entertain our 'Tipsy Tourists frae Tranent', and yet they start getting worried that they will lose their customers to a shopping centre car-park.

Then again, when you compare the pathetic playpark that is Princes Street Gardens, against the natural sense of style, which Ikea employs in everything they do - maybe I & K are right!

15

Thomas the Tank,

Edinburgh 25/10/2006 18:57:01

Good points, #14 & 15 - Another odd thing about this story is the comment from Donald Anderson, the ex-Leader of Embra Cooncil, deposed in a Quadrangle Coup. Last time I checked, Ikea was in Midlothian, so could somebody please explain what exactly a private company, proposing to install a temporary ice-rink in its own car park, in another local authority area, has got to do with that jumped-up nonentity (and candidate for the wee parliament come next May)

16

calum,

26/10/2006 08:24:01

Absolutely right, 14, 15 and 16.
It's high time the cosy arrangements between Irvine, Coren and the Council were exposed for what they are. I remember when Irvine had a grubby wee office prior to his "helping hands" giving him the opportunity to sell Hogmanay back to us. His associates and co-directors of things like the Gilded Balloon (who were all the directors, again, Karen?) in public service did the public a great mis-service by turning Princes Street into a playground.
Equally correct is the obseravtion by Andrew at 16 because IKEA is in Midlothian so Edinburgh has no locus to comment. People from all over Scotland come to Straiton (in Midlothian) to shop, browse, park and now skate and it seems that Irvine and his cohorts can't stand a little competition.
Scotsman, why not do a little investigative journalism into the cabal which has been running Edinburgh's Events, right back to the early 90s. I think you'll find some interesting links.


 

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