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Hearts renew Ukio kit deal



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UKIO BANKAS have renewed their sponsorship agreement with Hearts for a fourth consecutive season, writes BARRY ANDERSON.
The Lithuanian bank, in which Vladimir Romanov is a major shareholder, will see their name emblazoned across the club's new shirts next year.

Hearts had been seeking alternative sponsorship for the 2008/09 campaign but have opted to extend the agreement with Ukio for a further year.

The club are due to launch new home and away kits bearing the Ukio Bankas logo this summer as they enter the second of a two-year agreement with sports manufacturing giants Umbro.





The full article contains 102 words and appears in Edinburgh Evening News newspaper.
Page 1 of 1

  • Last Updated: 13 May 2008 2:08 PM
  • Source: Edinburgh Evening News
  • Location: Edinburgh
  • Related Topics: Heart of Midlothian FC
 
1

hibbyspurs,

13/05/2008 14:17:23
HAHAHAHAHAHAHA........

Sponsored by your owners effectively... Therefore no extra coin to try and service your debt....

It wont be long until Umbro dissapear as well, now they've realised they wont be selling 400,000 shirts they're bound to be a little upset.

No reputable company in their right mind would put their name on a Hearts shirt right now.... Sponsoring a team is meant to be an advert for that company but which company wants to be associated with the disaster that is HoM FC?

Although I may be being a little harsh, I'm sure there were prospective suitors who only got put off when they realised that Hearts were looking for a 1 season deal worth £91,000,000 to service their debt and pay for their fancy pie in the sky main stand....

HAHAHAHAHAHAHAHAHA once again losers........
2

,

13/05/2008 14:25:14
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3

Ghengis McCann,

Edinburgh 13/05/2008 14:33:48
#1 - a bit unfair, I believe that UKIO beat off stern competition from Northern Rock for the right to have their name on the Yams strip.
4

,

13/05/2008 14:55:26
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5

Bigwull,

edinburgh 13/05/2008 14:58:52
1) keep taking the tablets
3) yer a wit alright or am I just half right?
6

L. A.,

Hashimoto Japan 13/05/2008 15:04:56
I don't know what the Hibby's are laughing at, have you seen their new away strip?
7

GrahamL,

13/05/2008 15:05:26
So, what we have here is:
- a big bold promise from Vlad for things to change
- silence for a few months
- ending up with a return to the status quo.

Is it just me that thinks this doesn't bode well??
8

Glorious Hearts,

13/05/2008 15:10:32
#8 a shirt sponsorship deal isn't that big a deal and can't be used as a barometer for romanov's intentions in my opinion. It's a nothing piece of news really
9

,

13/05/2008 15:12:00
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10

hibbyspurs,

13/05/2008 15:13:25
#6

Well my point to you about inferiority would start with that fact that you need to have the user name "Catholic Jambo".... Why? Is there something special about a catholic supporting Hearts? I'm a protestant but I dont call myself "protestant Hibbyspurs".....

Are you trying to suggest that many feel hearts a protestant team and that catholic supporters are rare at that club. I for one certainly could not give a whit if you are catholic, muslim, hindu, jew and support hearts....

Know why? Because religion has nowt to do with football in my opinion...

Wh dont you move to Glasgow if your religion is so intertwined with you football allegiances?
11

,

13/05/2008 15:16:15
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12

hibbyspurs,

13/05/2008 15:16:41
#10

No Victor for once in theory I would agree with you on that one. Alright it wouldnt have me rushing to sign up for an account but it would almost certainly entice a few of the maroon faithful through the doors.

You have made the biggest point re that situation though yourself "IF Ukio ever get the go-ahead". Wether its a go-ahead or Ukio actually doing it anyway remains to be seen.
13

hibbyspurs,

13/05/2008 15:20:45
#12

You miss my point. I dont have a problem with what he calls himself but its a little rich to come rushing out and accuse me of an inferiority complex when he feels the need to advertise his religon because hes a catholic supporting Hearts.

That really smacks of an inferiority complex. Do you think if he was protestant he'd have called himsel protestant jambo? No, I didnt think so.
14

Glorious Hearts,

13/05/2008 15:21:23
#11 If you look up "catholic" it has more than one meaning.
In fact, according to dictionary.com, the 1st meaning is;

"1. broad or wide-ranging in tastes, interests, or the like; having sympathies with all; broad-minded; liberal."

Perhaps he's not as shallow as you assume?
15

,

13/05/2008 15:22:51
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16

,

13/05/2008 15:23:49
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17

GrahamL,

13/05/2008 15:26:29
#9,10 Yeah. Maybe I am reading too much into it, but when it comes down to it, one of 3 things has happened here:
1. Vlad couldn't find anyone else willing to sponsor us
2. Vlad had no intention of finding anyone else willing to sponsor us
3. Vlad is so horribly out of touch with the real world that the amount he wanted for the shirt sponsorship was more than anyone would pay.

And, frankly, I could believe any one of them. I just wonder why in the middle of December we got the news that they were looking for a new big name sponsor (http://sport.scotsman.com/sport/-Vlad-wants-big-name.3591458.jp) only for it to fall through a few months later.

But, hey, maybe I'm just too suspicious these days...
18

,

13/05/2008 15:28:21
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19

hibbyspurs,

13/05/2008 15:30:26
#16

Yes, and if you cared to read them all you would hve read an open apology for some of them. I said it on the other thread that I let someone get to me and that my responses where at time unacceptable.

Im man enough to admit when I've been out of order OK Victor? Matter closed.
20

Ghengis McCann,

Edinburgh 13/05/2008 15:44:44
Sure brought them out of the woodwork, that one. The usual anti-Hobo bile is to be expected but where are all the Vladanomics experts to tell us what a good deal for the Yams this sponsorship is? We haven't had a really good laugh about your shambolic finances since the AGM.

"We don't have any debt, it's like owing money to yourself"

"Debt is good, you don't have to pay tax"

"How can we be in debt? We're owned by a bank"

"Things aren't as bad as they appear" (Victorian's extra-perceptive analysis of the Yam's annual accounts)

All classics. Yams - if they didn't exist, we'd have to invent them.

21

Johnny Jambo,

13/05/2008 15:49:40
#2 victor the difficulty for me is that #1 is probably right. Sad to say.
22

vladamir romanov,

13/05/2008 15:58:46
sad to say i must be on may way
so buy me beer and whskey cause i'm going far away
i'd like to be returning when i can
to the greatest little boozer and to sally maclenann

what a song
23

Eighteen Seventy-Four,

13/05/2008 16:06:53
No.1. "..but which company wants to be associated with the disaster that is HoM FC? "

Umbro where happy to give us our biggest ever shirt deal, any other questions ?
24

hibbyspurs,

13/05/2008 16:09:03
#22

Perhaps I could have put it a little more constructively but hey ho.....

At least you obviously live in the real world & realise that having your owners bank sponsor your kits doesnt actual generate any "real" revenue for your club.

At present that fact that this "sponsor" doesnt have any prescene as a brand in real terms in the UK only makes me think thts its just Vlad continuing to massage his ego at Hearts expense.
25

Ghengis McCann,

Edinburgh 13/05/2008 16:10:21
#24 - Yep, I have a question. Where are Umbro - or some equally enthusiastic and generous sponsor - next season?

Somehow I doubt they were turned away in favour of the UKIO deal.
26

hibbyspurs,

13/05/2008 16:13:08
#24

Absoloutely they were. However they will have based this on your at the time rising attendances, promised european football, challenge to the OF.

On the basis of this season, a potential fall in attendances next season and continuing uncertainty about the clubs management structure do you think they will be quite so willing to offer such a deal again? You'll always find someone to supply your kits as there will always be a market for them but if things continue as they are your club cannot expect anywere near what they got last time around.
27

western jambo,

biggar lanarkshire 13/05/2008 16:19:48
have been told mark magee is the new Hearts manager already dun and dusted and this is from his son 6 mill to spend
28

Johnny Jambo,

13/05/2008 16:23:27
#28 - will believe it when I see it, Mark McGhee will not put up with the interference he will get from the Mad One so if he comes in he will not stay long. But the question I have is where is his ambition if he leaves a club in the UEFA Cup to come to a side struggling in the bottom six.
As I say believe it when I see it.
29

Eighteen Seventy-Four,

13/05/2008 16:25:29
26. Umbro dont sponsor football teams Ghengis, obviously nobody else offered enough cash, simple. You surpised we didnt welcome the highest bidder rather than have UKIO ? Youd think we'd be after any cash if were so badly in debt, not the case it seems.

27. All about publicity, so wouldnt be surprised if we secured another top deal once the current one ends.
30

Johnny Jambo,

13/05/2008 16:25:51
#25 I tend to agree with you the UKIO brand is not a big brand in Scotland and I doubt whether we would have gained much revenue if any at all from this type of deal.
I have also doubts about UMBRO staying longer than the current contract.
31

Ghengis McCann,

Edinburgh 13/05/2008 16:28:31
#28 - only £6m now? It was a £15m war chest last time this rumour came via his son/wife/hairdresser/someone who once sold him a pie in Gregg's.

More likely to get Debbie McGee than Mark McGhee.
32

hibbyspurs,

13/05/2008 16:28:59
#28

I find that hard to believe. Simply on the basis that if you had been told by his son they you would never have revealed that as your source.....

If it true then you've just caused that poor lad a bit of bother with his pops I'm afraid as you've just "exclusively" revealed this before the club & the man himself on the basis of his laddies run away mouth. If hes your mate and what you say is true.... All I can say is with friends like you, who needs enemies?

We'll see though.
33

Johnny Jambo,

13/05/2008 16:31:22
#33 Mark McGhees son was told to tell everyone this by Vlad just to set the hares running. I tend to agree with post 32 when he says more like Debbie McGhee
34

Ghengis McCann,

Edinburgh 13/05/2008 16:33:33
#30 - obviously no-one else offered ANY cash, more like. Yes, I reckon Vlad would be after any cash given the size of the Yams' debt and the comments made at the AGM. What appears not to be the case is that any cash is actually forthcoming. Could just be that the Yams' brand is not that attractive at the moment, of course.

#34 - Your posts are often quite sensible and moderate in tone. Are you sure you're a Jambo? :-)
35

Johnny Jambo,

13/05/2008 16:38:24
#35 Ghengis - I am a Jambo without a shadow of a doubt, for a long time, I don't see much point in having a pop at anyone, I like the banter with those who post sensibly and I ignore (most of the time) the garbage spouters as they are not worth it.

But thanks for the compliment
36

western jambo,

13/05/2008 16:41:20
WE will see
37

Dood,

13/05/2008 16:42:09
#36 - JJ.

You're having a good day mate. Firstly I agreed with you then Genghis. It all goes to show that there can be some sensible, intelligent postings on here. If I were you, I'd get out now before the madness descends.......
38

Newcastle Jambo,

13/05/2008 16:42:19
I agree totally with those who point out that this is simply because no reputable firm would consider being linked to Hearts by having their name on the shirts. Branding is so important and Hearts are seen as a laughing stock and on the slide so it's really a no-brainer. It's another indicator of the damage that Romanov is doing to the club's reputation.
39

Johnny Jambo,

13/05/2008 16:44:07
#38 Dood - I am just about to do that mate, we had a good run so far.

#39 Hi NJ How are you these days?
40

Chas Niceass,

13/05/2008 16:44:48
It hardly matters who the sponsors are or who makes the kit, its how much dosh they put in the pot.
I'd imagine this is killing 2 birds with one stone for Vlad, corporate sponsorship can be something of a tax dodge as its expenditure so its 2 birds with one stone once again.
I doubt he felt he wanted more exposure for Ukio Bankas, its therefore clear Hearts kudos has diminished with lack of performance and less media exposure as a result, therefore Vlad give us a MANAGER!
Kudos might return then and you might be able to deal with suitors once more.
41

We love fitba,

google! 13/05/2008 16:46:56
Taking the debt analogy, as this is effectively sponsoring yourselves, can we take it that Hearts effectively have no shirt sponsor? Again?

For those who haven't done so, do read the original story again:

http://sport.scotsman.com/sport/-Vlad-wants-big-name.3591458.jp

Full of the usual Vlad-era bombast and hyperbole... but it's all smoke and mirrors, as always.

Absolute peach of a comment from our friend victor on there, too.
42

Eighteen Seventy-Four,

13/05/2008 16:47:15

35. Ahhhhhh I get it now, your one of the many Hobos with an inside knowledge of all things Hearts, enough said.

An arrogant assumption if you ask me.











43

huggs,

13/05/2008 16:47:31
Vic 1&3 would be better known as norfolk and good
44

Newcastle Jambo,

13/05/2008 16:48:01
#40 Hi Johnny. I'm very well thanks, hope you are. Still as frustrated as ever with the Jambos but at least now the majority realise that the emperor has no clothes. Not that this is cause for any satisfaction, it just helps apply pressure that will be needed if the parasite can ever be removed before he has destroyed our club.
45

Dood,

13/05/2008 16:53:34
#39&45 - NJ.

More sense, this is getting rediculous!!

I actually thought that this was a 'nothing' story as well until you read the third paragraph:

"Hearts had been seeking alternative sponsorship for the 2008/09 campaign but have opted to extend the agreement with Ukio for a further year"

Newcastle Jambo - You hit the nail on the head with your assertion about branding.
46

Dood,

13/05/2008 16:54:00
#46 Or even ridiculous. Whoops.
47

Chas Niceass,

13/05/2008 16:55:15
On the McGhee thing, I dont think it will be him, I doubt he will be British, before last week I was sure Frail would stay but not now.

But those who say he wouldnt swap a club doing well (pardon the pun) for one struggling in the bottom 6 are naive. Money talks and since Well have rocketed from Pars closest challengers for the drop to football wizards far above Hearts, they have beaten Hearts twice in 5 efforts, whilst being beaten twice, it would not be a disaster for him to leave Well for Hearts.
Seem to remember tango man making a similar move from Pars to Aberdeen a few years back after reaching the top 6, a cup final and Europe whilst Aberdeen rotted in the bottom 6 for consecutive years.
Naive to think he wouldnt move but I just dont see it being him, Hearts (Romanov) wouldnt pick him in my view.
48

Ghengis McCann,

Edinburgh 13/05/2008 17:10:06
#43 "one of the many Hobos with an inside knowledge of all things Hearts"

Nowhere did I claim inside knowledge, I just made an educated assessment based on the available information. It wasn't difficult, and my conclusion has been endorsed by others of both persuasions.

"An arrogant assumption if you ask me"

Firstly, I am not asking you, and secondly all available supplies of arrogance have already been snapped up by you Yams. Anyway, nothing arrogant about assuming that because Vlad is effectively sponsoring himself, he cannot find a proper sponsor. A perfectly reasonable assumption to make.
49

Chas Niceass,

13/05/2008 17:15:07
#50 I assume therefore then he felt his bank could fund his football club with a sum greater than any sponsor. Better to have someone elses money of course but perhaps a sign of intent or commitment.
You can read things both ways, of course, no Hibs fan has ever seen anything positive in Hearts, if your opinion was balanced it would bear more weight but since its blinkered it carries none.
50

,

13/05/2008 17:35:02
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51

Motherwell Jambo,

Motherwell 13/05/2008 17:42:51
I was going to join in but the conversation it's going nowhere. We've had a rank poor season with some good highlights - Falkirk and Aberdeen at home spring to mind oh and that doing of the EUFA Cup Winners(?) but I'm off to Fir park to catch the last game of Hearts season and possibly Gretna's last game - 1-1 anyone?

There is ALWAYS next season. Good bye and good luck
52

,

13/05/2008 17:45:55
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53

Rolland,

13/05/2008 17:54:55
Ah Victorian having a sly dig a NJ and JJ, to people that have more spin and back bone and baws if you like that victor is ever likely to have.

So what does he do calls them highly unlikely bedfellows......

Victor you've just lost some respect with that.

At least NJ & JJ can see the bigger picture and are prepared for reasoned and sensible debate, which I thought you were.

Anyway, my lift to Motherwell is here, have to dash.
54

,

13/05/2008 17:57:27
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55

Dood,

13/05/2008 17:58:45
Vikki, it's not very often that Rolland rights sense but we would appear to have done so here.

NJ and JJ have both put over fair arguments and expressed their opinions. You say you're not having a go at them but you clearly are.

Football is about opinion. You'll get many different ones. What you have to remember is that whether or not yours is right, others are entitled to theirs.

Chill dude.
56

,

13/05/2008 18:01:27
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57

Dood,

13/05/2008 18:06:31
#58 - Vikki.

Sorry, but I have re-read your post and there are some succinct digs at them.

Anyway, without wanting to be naughty, enjoy the big game tonight.
58

,

13/05/2008 18:11:25
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59

Dood,

13/05/2008 18:39:57
#60 Vikki.

Whatever.
60

waldo`s deed,

edinburgh 13/05/2008 18:53:30
What a lot of guff. Blowholes the lot o ye
61

Guiseppe Tortolano,

13/05/2008 19:39:15
vicky ya plum

Nice tautology there - "two way symbiotic relationship" - as opposed to what, exactly?

Captured again using big words you don't understand.

Bawheid.

62

,

13/05/2008 20:00:20
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63

i wanna be like John Colquhoun,

14/05/2008 14:22:53
a story that is probably less than 200 words and as a hearts fan means absolutely f all to me as i dont care who is on our shirts and the fact that so many hibs fans do tells its own story.....stinks of an inferiority complex.

your also very concerned with our umbro deal...im not....not like we havent had strips made by a c**p maker...god we had pony making our tops. that would be fitting this season as we have been.....but as has been mentioned i would be worried about the state of your own away kit than worry about anything to do with our strips. its horrific!!

not the best sign that it seems we were looking for a new name and ended up with the same but doubt that is of major significance. i would suggest its because the bank hasnt yet opened here and so is being prolonged. the word opted suggests they did have other options but then again im a hearts fan so would be better to ask one of the hibees who know everything about hearts and the inner workings of our club....flats, administration tick tock etc etc

look forward to reading more hibee drivel tomorrow.
64

hibbie,

Edinburgh 15/05/2008 02:25:56
This is just a money Laundering scam, Ukio Wankas pays Herts ( who are owned by Ukio Wankas) 300 grand say in Lithuanian monopoly money and then pay it back to themselves in good old British pounds, easy peasy King Vlad and the Jumbo's can't even see it.

 

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