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Friday, 5th September 2008

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Watchdog finds EasyJet's fare-cut advert broke rules



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THE low-cost airline EasyJet broke advertising rules by raising fares after promising a 25 per cent discount on all its routes, a watchdog said today.
Some passengers taking advantage of the Easter deal would have paid more for a seat than before it was introduced, the Advertising Standards Authority (ASA) ruled.

Easyjet's advertisement stated "early Easter sale – up to 25 per cent off" on all seats on every route each day from 14 March to 30 June, including Easter and half-term. Two complainants said they had checked flight prices before and during the promotion but could find no evidence of cheaper fares.

The ASA said: "We considered that (due to the advert] most customers would expect fares to be cheaper than if they booked tickets before the promotion began, for the whole of the promotional period. Because that was not the case, we concluded the ad was misleading."





The full article contains 158 words and appears in The Scotsman newspaper.
Page 1 of 1

  • Last Updated: 15 April 2008 9:59 PM
  • Source: The Scotsman
  • Location: Edinburgh
  • Related Topics: Budget airlines
 
1

truthsleuth,

16/04/2008 00:56:02
Its about time the ASA took even stronger measures against the fraudulent advertising of the aviation industry.
The new truth is
their are lies, statistics and then aviation industry advertising.
2

John Blackley,

Florida 16/04/2008 18:12:11
"0%" fits in the "up to 25%" range. If Easyjet had advertised "up to 25% off" and then given more than a 25% discount on tickets, THEN it would have been guilty of false advertising.

As it is, Easyjet is guilty of aggravating people who don't comprehend English.
3

Fanling,

Hong Kong 17/04/2008 02:08:20
I flew easyJet once and once only. For convenience of timing for my connection in London to Hong Kong. The con (hidden in the most miniscule of small print that no human being can reasonably be expected to read) is that hold baggage is charged extra. A classic swindle which was only revealed to me at check-in. That fare from Edinburgh to Gatwick was £30 more than the equivalent BA one of a couple of months before.

On the return leg, I was left waiting and wondering at Gatwick, where and when my connection was going to leave. Until the long-awaited notice 10 minutes from take-off time left me with a 15-minute sprint to get to the departure gate. Anybody who has seen the ITV series will know what I am talking about. They are liars and cheats. Never again.

 

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