err....
So let me get this right.
The bags cost £5
The £5 covers the costs and VAT
(How does a bag cost £5 to make I wonder?)
And nothing goes to the charity.
But the charity's name gets around.

People who paid £5 for the bags, resell them for megabucks.
And nothing goes to charity.
But the charity's name gets around.

What is the difference???

I googled the actual bag, and I still can not believe they cost £4.25 to make:
http://www.purseblog.com/celebrities/keira-knightly-anya-...

They can reduce production costs by moving their manufacturing to an Asian sweatshop, then the charity could make money as well...

i must write on a plastic bag that it is a plastic bag and then make money out of it (loads of money stuff the charity aspect) oh to be part of the in crowd

A very Derrida-esque article here. "This is not a comment on a news website". Anyone will to pay me a fiver for this?