She added: "It is important to remember that while these are products aimed at men, it is usually women who purchase them. "

I hope that this part of the sorry tale is correct - one shopping-daft half of the populace is quite enough

The irresistable onward march of the metrosexuals continues apace.

I'm going out in the garden today and I'm going to revel in getting filthy!

Well it saves time showering I suppose. My wife bought me some smelly stuff a short while ago, Jeyes Fluid!

Shower of bloody poofters.

I prefer the natural smell of a man, not some chemical manufactured cr@p.

"Fragrances now account for £141 million of male products sales"

Given that there are about 20 million adult males in the UK, this means that the average annual spend on fragrances is about £7 per person. How many bottles of Slazenger Sport can you get for that?

Dunno Bien but it buys a shed load of Hi Karate and Old Spice!

Given that a bottle of good poof juice is about the £15 to £20 mark, not many are buying it really then, eh?