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Fringe was warned months ago of box office fiasco

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Published Date: 03 August 2008
FRINGE chiefs were told at least six months ago they were heading for disaster with their new untested ticketing system but ignored the warning, Scotland on Sunday can reveal.

The world's biggest arts festival has been thrown into chaos by a series of computer failures which crippled ticket sales.

Now venue owners and performers have revealed that they raised fears about the introduction of an untried computer system
as far back as February.

One venue operator, who himself raised concerns, described the event organisers as having a "village fete mentality" and called for a shake-up at the highest level.

And comic Ed Byrne, whose opening show was oversold by the Fringe box office, said he had been left "flabbergasted" by the handling of events.

Problems with the Fringe box office system have seen telephone and counter sales being suspended on numerous occasions. Printing problems meant that more than 150,000 tickets were not sent out until the last minute. In addition, some performances have been oversold, meaning people have had to be turned away.

The chaos, which has left promoters, performers and customers disappointed, meant that the Fringe was forced to borrow the box office system of the festival's "big four" venues to help clear the backlog.

The problems have centred around the new Liquid Box Office system, supplied by Pivotal Integration, which was launched in June but crashed the following day. An alternative system was brought in, but it too was plagued by a series of technical glitches.

Julian Caddy, the director of Sweet, which operates performance spaces at Edinburgh College of Art, Teviot Place and The Grassmarket, said: "The Fringe Society were warned well in advance about the computer system. It is something that people have been talking about, and raising concerns about, for many months now.

"They were most certainly told that bringing in a new computer system so late in the day was a real gamble. We were only told in February."

Caddy said that he and other venue managers expressed doubts at that time about getting the system up and running successfully in the short time available.

"We have been kept in the dark about the gravity of the situation and the depth of the problems that existed. The fact that this needless situation has been allowed to develop has very badly damaged my faith in the Fringe Society."

Caddy said the uncertainty had caused severe problems for him and his colleagues. He claimed the situation was not helped by the Fringe supplying the venue with three box-office printers that were not compatible with the new system.

"We have not had a box office since June and we only managed to process our first ticket a few days ago. We are very, very out of pocket.

"We have spent well over £100,000 in getting the venue up and running and there has been no box office revenue coming in. We have been literally working through the night to get this mess sorted, and our box office manager didn't go to bed for three or four nights."

Award-winning comedian Ed Byrne was dismayed to learn that 155 too many tickets had been "sold" for his sellout opening show.

He told Scotland on Sunday: "The whole ticket fiasco has been very annoying. My understanding is that the venues warned the Fringe box office that the software that they were using was not going to be up and running on time.

"I've been left flabbergasted by the fact that they went ahead anyway and tried to use this system without any practice.

"I think this will damage the Fringe as an organisation. I think what may very well happen is that in future big venues like the Underbelly, Pleasance, Assembly and Gilded Balloon will just sell all their own tickets and not rely on the Fringe any more."

The Irish TV comedian is calling on the Fringe to compensate those affected by overselling, which also hit 20 other performances.

"People paid £5 to see my preview show, but 155 of them will now have to pay extra to see a show where the price is £15.

"The Fringe messed up and they should pay the difference and book people in for another show, but they won't do it. There needs to be an investigation after the Festival to find out exactly what has gone wrong."

One Festival insider said that is exactly what would happen. He said: "I would love to be a fly on the wall at the first meeting of the Fringe board after the Festival. There will be fireworks, that is for sure. It will be interesting to see who, if anyone, is held to account for this mess."

Fringe chiefs have already committed themselves to a post-Fringe review, which could see the controversial Pivotal ticketing system being ditched.

A spokesman for one of the bigger venues said: "It was blindingly obvious that debuting an untried software system just before the Festival was a potential recipe for disaster and we made our feelings known."

The veteran director of the Assembly Rooms, Bill Burdett-Coutts, described the ticketing difficulties as the biggest problem in his three decades of involvement. He said: "The Fringe set-up has been a mess and we should have been ringing alarm bells a month ago.

"Whenever you introduce a new software system there are inevitably problems. It is probably the most complex ticketing system in the world. I'm very grateful that we are now up and running, but if we had opened any earlier we would have been in big trouble."

Faith Liddell, director of Festivals Edinburgh, the umbrella body for the festivals, declined to comment on Fringe ticketing problems, saying: "What we are interested in is the quality of the audience experience. We don't comment on individual organisations."

But one independent events organiser was not surprised at the difficulties.

He said: "Given the size of the project it makes no sense whatsoever to still be in an experimental stage just weeks before the tickets went on sale.

"When you launch a new computer system something inevitably goes wrong and you must be prepared for that."

The controversy has emerged at the worst possible time for the Fringe. The event has already been rocked by the big four venues breaking away to create their own Edinburgh Comedy Festival, while other rival "Fringe" events in Camden and Brighton have been growing in strength.

The impact of the credit crunch has been blamed for the "widespread" availability of accommodation in Edinburgh for the opening weekend, fuelling fears that some arts fans are choosing to stay away. Hotel bookings are thought to be down 6% on last year. A VisitScotland spokeswoman said: "There is an economic downturn affecting the whole of the UK, and Edinburgh is no exception."

The event contributes more than £135m to the nation's economy.

No one was available for comment at Pivotal Integration.





Page 1 of 1

  • Last Updated: 02 August 2008 9:59 PM
  • Source: Scotland On Sunday
  • Location: Scotland
  • Related Topics: Edinburgh Festival Fringe
 
1

Rabster,

03/08/2008 00:29:09
It does seem unwise that they would try to bring in a completely new system only a couple of months before the Festival, without at least keeping the old system as a back-up. And if it's true that they have overbooked events, they should be doing everything possible to compensate the people who have lost out (including at the very least a free ticket for an alternative performance, if not considerably more). Edinburgh and Scotland can't afford to have tourists leaving with a negative impression as neither they nor any of their friends will ever return.
2

Matt there,

somewhere 03/08/2008 01:09:12
They should have introduced it to test runs at six months before it was due to go live. Then there would have been plenty of time to sort any problems out.
3

jabberjocky,

edinburgh 03/08/2008 01:38:36
Village fete mentality is exactly right - and that goes throughout the arts in Edinburgh, the abundance of small minded people is astonishing for the capital city of Scotland. I put it down to a regional mindset where it's an achievement to be a kind of poor mans Surrey.
4

Charles Linskaill,

Edinburgh 03/08/2008 02:31:28

It only adds to,..

Edinburgh's 'Fiasco's' in the year 2008!

One 'Chapter' of Many!
5

candysticks,

03/08/2008 03:16:36
Edinburgh is buzzing right now, shows are going ahead - what's the fuss right now? I've seen five shows since Friday - all of which had audiences.

This is not news now, move on and enjoy the fun.

6

Boy Wonder,

03/08/2008 06:12:36
The Fringe Board and Jon Morgan should be FIRED for this fiasco!
7

Splatster,

London 03/08/2008 08:56:57
When The Scotsman first broke this story (Heard the one about the Fringe Office that wouldn't sell tickets a day before showtime?) on 30 July 2008. Comments by some of the regular posters (who usually use this facility to quip to one another (because a telephone is a little too expensive for their Scottish pockets)) were predictably dour as they bitched about editorial.

One poster wrote: “Heard the one about the Scottish newspaper that hates Scotland and will use any opportunity to run a ridiculously antagonistic story because its journalists are too underpaid to do any decent investigative reporting and therefore have to file seven non-stories a day?”

This was a fairly typical sentiment by that cynical lot who, I sincerely hope, have egg on their oversized chip on their shoulders.
8

BrightSpark,

Borders 03/08/2008 09:14:57
The whole thing is a farce! I made a 100 mile round trip on Friday night to collect tickets (because they couldn't be sent out to me apparently) and see a show. Despite having a booking reference number, which was confirmed in an email to me by a member of the box office staff!, I was told that my booking hadn't gone through and that I had no tickets for the shows that I wanted to see. Of course, when I then tried to re-book them, they were sold out.
I was only travelling from the borders, heaven help the tourists who have come from far and wide believing that as they have a booking reference, they have tickets reserved! The damage to Edinburghs reputation has already started.
9

WhoCares,

London 03/08/2008 09:28:19
This IS a big story. The Edinburgh festival IS a set diary piece. The story HAS legs, which is why it has run within other media (not just The Scotsman), and this proves that the negative comments posted on the day the story broke were from people without news sense.

This is why those idiotic first comments form that background “white noise” that fills the internet and why those people are not journalists but sad cynical fools who sadly conform to that sorry cultural stereotype that most Scots have worked hard to dispel.
10

Media 1,

cape town 03/08/2008 15:19:05
Our festival is no longer the world leader it used to be and people are looking for alternatives!
All good things must come to an end and now we must make way for the new leader in world art festivals...
11

AlecJ,

Aberdeen 03/08/2008 16:50:36
I had been thinking of seeing one of the Fringe plays when I visit Edinburgh next; the chaos of the Fringe Box Office has scared me off. Wonder if I could pay at the door ... ???
12

Lang Spoon,

The Trench System, Leith 03/08/2008 16:52:41
This fiasco doesn't surprise me at all; the Fringe is not the only victim of fast-talking software salesmen. You have only to look at the ongoing saga of the NHS master computer system (about to be junked after billions have been spent). If you have to have a change, do it in small increments, and don't, whatever you do, go live without rigorous testing.
13

BK,

03/08/2008 17:43:06
"FRINGE chiefs were told at least six months ago they were heading for disaster with their new untested ticketing system but ignored the warning"

A bit like the Scottish Elections, then?

 

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