IT IS unlikely to convince the likes of Ricky Hatton to abandon the punch-bag and the boxing gym, but male pole dancing is being tipped as the latest trend to sweep the nation.
Gyrating on a metal pole to keep fit has been a strictly female-only pursuit. However, increasing numbers of men are following the example of Jude Law and incorporating pole dancing into their work-out routines.
Scotland's first class dedicated
to men was launched recently in Glasgow and others are set to follow.
Aileen Daniel, the owner of Polefit Studios, said popular demand forced her to organise classes for males.
"We have run very successful female classes for a while now," she said. "But girls in the class kept coming up to me and saying that their boyfriend, or brother or cousin wanted to take part.
"We decided to try out some men's classes and the response has been great."
An hour of pole dancing burns 400 calories – the equivalent of two Mars bars – and flattens and tones abs as well as building up arm and thigh muscles.
Daniel claims her clientele at the St Vincent Street dance studio is a mixture of straight and gay men. "Increasingly it is guys in their late 20s and early 30s who are looking to keep their bodies toned. Some people see it as a novelty and a bit of fun, but most of them take it very seriously."
The professional dancer said there is still a stigma attached to either gender using pole dancing to keep fit.
"In reality it is great way to work out. We are based in a purpose-built dance studio not a seedy nightclub."
Hollywood star Jude Law revealed that he transformed his physique by pole dancing as he prepared to star in the blockbuster Closer.
Female stars Madonna, Kate Hudson and Daryl Hannah all use pole dancing as part of their fitness regimes.