Murdoch aims Sky high as he goes for the churn

I'M seated in the canteen of one of Sky's call centres when James Murdoch, scion of the famous media family and head of BSkyB, comes over. "Hi, I recognise you from your photo in the paper", he opens flatteringly.

The 34-year-old chief executive of BSkyB has just spent a morning talking to staff at the broadcaster's call centre in Uddingston, near Glasgow, which employs around 200 people. Wearing a black suit and open-necked white shirt, Murdoch has even signe...